Our Process

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P 212 739 5500 / info@arnewyork.com


Regardless of the time or budget available, the agency always follows the same
basic process.

In the “find the truth” phase, the agency uses a proprietary Brand Truth workshop, as well as research, to identify the core elements of the client’s brand – its Essence, Promise, Positioning and Vision. This is captured in a Brand Manifesto, which tells the story through narrative and imagery.

Next, the team evaluates the brand’s current identity, identifies what is authentic to the positioning and what is not, and then presents a proposed brand architecture and a range of identity concepts with full visual languages for each concept.

Once a consensus is reached, the agency helps the client to “act upon the truth” by bringing the new identity to life across all aspects of the brand.