Agency Background

601 West 26th Street, No. 810
New York, NY 10001
P 212 739 5500 /


AR New York is a full-service branding and advertising agency committed to positioning brands in contemporary culture by revealing each brand’s unique Truth; creating deep consumers connections.

Founded in 1996, by Alex Gonzalez and Raul Martinez (the “A” and the “R”), we have helped to build some of the most iconic global brands over the past 17 years. A third partner, Dianne desRoches, joined the Agency in 2000. In addition to serving as CEO, and working with select clients, Dianne facilitates our proprietary Brand Truth Process workshops.

For us, “Truth” is the cornerstone of everything we do. For clients, we believe that finding the truth of a brand and acting on it, creates the “Big Idea” that resonates both within and with the consumer – it’s both a philosophy and a commitment expressed through an image, a voice, a mood – it’s the interaction that is more than a transaction.

Although our offices are located in Manhattan, our clients and the work we do for them are international in scope. Clients include Asprey, Brioni, Banana Republic, Brooks Brothers, Conrad Hotels & Resorts, Dolce & Gabbana, Jimmy Choo, Moet & Chandon, St. Regis Hotels & Resorts, Valentino, Versace, Vogue Magazine and Waldorf Astoria.

We like to think of ourselves as less of an agency more of a branding partner to our clients. The value we bring is our ability to articulate the brand’s Truth and bring it to life across all consumer touchpoints. Our clients have told us that when we help them to tell their brand story in a way that is inspiring, impactful and accessible the results speak for themselves.